Strategy

Merus Power’s strategy

The vision of Merus Power is to be a major smart grid solution manufacturer in the Nordics and also to be recognized as a preferred supplier in the global battery energy storage and power quality markets.

The goal of our growth strategy is to increase awareness of our company, grow sales and consolidate our market position in the transition to renewable energy. Merus Power aims at strong growth notably in the energy storage market and in the integration of renewable energy.
We also intend to grow faster than the market in the global market of power quality solutions.

The cornerstones of Merus Power growth strategy are

Scalable product portfolio

Our products are modular and scaled according to our customers’ needs. We solve our customers’ diverse system needs by
combining products with mass production quality and price competitiveness. The same product or technology can be used in
vastly different applications and size categories by increasing the number of modules or by configuring the module software.

Multi-channel sales strategy

We are constantly developing our multi-channel sales network with the aim of accessing new markets and strengthening our position as a global operator. Our network is based on direct sales, a retailer network, system integrators, original equipment manufacturers and new cooperation partners on a global scale.

We strive for stable growth on the global energy quality markets by developing our sales network. On the energy storage markets, we are investing in particular in developing domestic sales and are targeting growth in Europe. The megatrends of renewable energy and the sustainable energy transition are expediting the growth of the energy storage markets, which we believe will continue to be strong. This will ensure that it is possible to find new customers in the markets.

Through the Nordic countries into Europe

On the energy storage markets, we are aiming to profile our company as a system supplier of medium-sized energy storage solutions and, in Finland, as a comprehensive project supplier. We are currently one of the domestic market leaders. Our aim is to continue investing in the opportunities provided by the Finnish frequency reserve market and, by seizing these opportunities, progress to the European markets. The Finnish frequency reserve market is a well-defined, predictable and functional market that is easy for investors to enter.

We invest in continuous development in order to ensure that our frequency reserve solutions and services are the most advanced and reliable on the market, and that the technical features of our products provide our customers with high-quality energy production and operational engagement in the frequency reserve markets, which require fast response times. The energy storage market is developing rapidly, and we are striving to respond to the progress actively by expanding our partnership network to cover renewable energy investment companies, system integrators and design companies.